The world of digital marketing has been experiencing growth and evolution for the past several years. Every day we see a new editing software being introduced or new visual editor making its place. You would be surprised to know that the most viewed advertisements on YouTube are animations, businesses have begun to realize their importance and the tremendous amount of effort is being put into this field.

If we are talking about whiteboard animation, it is obvious to say that today, businesses around the globe have realized how important whiteboard animations are and they are integrating them in their marketing plans. According to research, most of the online buyers make a purchase if they have seen an explainer video of the product. This helps businesses convert leads into sales, making their business grow phenomenally.

What is whiteboard animation?

“Whiteboard animation is a process where a story or a storyboard with pictures gets drawn on a whiteboard or something that looks like a whiteboard (hence the name).”

These are videos that draw themselves using different tools. The whiteboard animation started from the concept of animators recording themselves while they created animations. All the viewers would watch all the steps and saw eventually how the story unfolded. Lately, animated videos are becoming extremely popular with small business owners and marketers. Research after research has shown the impact of animated explainers and how easy it is to get the message across by using them. Most of the animations grab attention at once and make people understand about a particular service or a product very comprehensively.

Why is whiteboard animation effective?

We all know that the average concentration span of an internet user is 8 seconds, by this time, if the user loses their interest, they will just scroll away to another domain. This simply means that if there is a user on your website, you must explain to him about your product/services within seconds, the more time you take, the less, you will generate leads.
With the help of animated explainers, one can quickly get complex information across the audience in the simplest form. Animations help in simplifying the data and audience understand it easily and enjoy whatever they watch.
There are five main reasons why whiteboard animation is useful, as follows;

• We all know and agree that visuals are robust communicating tools.
• The most critical points of your message are easily and quickly conveyed to the target audience.
• Whiteboard animation brings you easy-to-understand content that also entertains the viewers.
• Viewers can connect to animated videos on a more emotional level.
• Whiteboard animation is straightforward and affordable.

All in all, whiteboard animations are simple, affordable and create a connection with the audience. You can add as much creativity as you want while creating a whiteboard animation and introduce your imagination in the best way possible.
Best software to create whiteboard animations

So, let’s say you want to create whiteboard animations but the question is, how do you do it? There are many software available on the internet you can take help from. We have come up with a list whiteboard animation creating software that you can take help from. Read on and know more;

1. Explaindio

You might want to give Explaindio a try only and if you are looking for a modern and rich whiteboard animation software. You can create whiteboard animation effects over GIF videos and animations with the help of this software. It offers a pool of features and tools to play with, and you can customize your video just as you like.

The best part about Explaindio is that it allows you to turn your favorite cartoon characters into animations and articulately tell your story. Marketers are always looking for attractive themes that grab the attention of the audience and Explaindio offers you everything you need. You can use it on Windows and MAC both. It comes with a free trial as well.

2. Easy Sketch Pro 3

There has been this latest addition in the family of Easy Sketch; this latest software enables It to compete with a long list of professional software. The newest version comes with a host of different features and that it includes creating sketch video with drag and drop interface. You can also add live hotspot linking to URLs of your Facebook, Twitter and Instagram handles and websites.

The latest upgrade of this software has a pool of features and options that make it stand out in the crowd. For instance, now you can add music of your own choice for the background or choose from a list of picked out tracks. It also provides a collection of different canvases to draw on if you don’t want to use a plain background. It comes for personal and business use. You can purchase this software accordingly.

3. VideoScribe

VideoScribe is one of the most used animation software that is available globally, and its popularity knows no bounds. The software was released in 2012. It was the first of its kind that made whiteboard animation possible without having to hire an expert. Using is believing. You will understand all of its hype once you use it for making animation videos or doodles. The best part about this software is that you do not need to be a tech expert to use it professionally.

VideoScribe can be used to produce FAQs, technical and simple explanation videos or for introductory purposes regarding a product/service. The interface is user-friendly. You can use it for Windows and MAC. The product can be bought and owned, or you can go for a monthly subscription.

4. Adobe Animate CC

We are all well aware that Adobe is among the best for coming up with creative software. There is no doubt the production of Adobe software regarding video and photo editing is gorgeous, but their software takes a lot of time and practice to get better at. The Adobe Animate provides you the best output if you have gained enough experience to be able to use it perfectly.

The software is basically designed for animators and flash game producers. It provides you with all the high-quality tools and features that are necessary for creating an outstanding whiteboard animation. Videos that you create on Animate are entirely customizable, and you can introduce anything and everything you want. The Adobe software has an easy to use interface, the only difficulty anybody can face while using it is that the features have an extensive approach and they need time to understand.

5. GoAnimate

If you want to create compelling animated videos in less than 5 minutes, you should definitely go ahead with GoAnimate. The software provides you with thousands of templates, and it covers all the major industries/concepts that exist in the world. The interface of this software is straightforward.

The software allows you to record your voiceover in the videos, import files directly to the platform and record as well. The software is excellent for creating anime story videos, infographics and cartoon stories. You can go for a monthly subscription plan or a yearly plan according to your need.

So, these were the best software for producing a quality animated video. We hope you can take help from this article. If you think we missed out on a software you would like us to enlist, let us know in the comments below. And if you have any query, feel free to contact us.