Every business owner puts in a lot of effort for producing one single product. They ensure quality and make sure their items stand out from the rest of the businesses. But, what happens when their leads do not convert into sales? The company goes into a loss.

For any entrepreneur and business owner, it is necessary to do the marketing in the right format. Once the product has been produced, the most critical part is to generate sales and reach out to the target audience. Previously, this was used to accomplish by launching video advertisements, outdoor hoardings and through print media. But in the modern era and due to the advent of social media, the world of marketing has phenomenally changed, and now, thousands even millions of people are easily reached through digital marketing.

 

How do animated explainers play their part in my campaign?

 

Digital marketing is the phenomenon of using online services, tools, and platforms to reach out as many potential customers as possible along with the existing ones. There are numerous ways through which we can disseminate information to the customers digitally. The online world has opened up doors to new and effective means for conveying one single message. You can now use your social media to turn potential leads into sales very easily.

Among these numerous effective ways is the use of animated explainer videos for your business. Your audience enjoys what it sees, and these animated videos are a great way to explain to them whatever you are offering. These videos play an important role in highlighting and explaining the key point of your business to your customers. You can easily tell a massive chunk of information to your audience in a very effective manner through an animated explainer.

The Benefits of animated explainers

Do you know what your customer demands the most? They demand creativity and innovation. Animated videos grab your audience’s attention and explain to them precisely what your business is all about. There are numerous benefits of an animated explainer, but we have compiled a list of 10 substantial benefits. You can take a look at these benefits and come up with your conclusion regarding animated explainers.

1. They Explain Your Business

There is a big reason why these animated videos are known as explainers. They can explain your product/business/service in the shortest amount of time.

Do you know what the average attention span of an internet user is? It is 8 seconds, which means once a visitor is on your website, you need to quickly explain him with what your product is all about before their attention is diverted. Animated explainers introduce your products in lesser time and it is one of the most significant benefits of using them.

2. Increase Conversion Rates

More than 73% of the people on the internet buy a product if they have seen what it does, that is an explainer video itself. The ultimate goal of marketing is to generate sales and highlight your product. In the world of online shopping, trusting someone virtually has become hard. The audience is confused about the product they are about to buy. In case, there is an explainer video available; they will buy that product without giving it a second thought.

3. Explainers pitch your product fast

Most of the people on the internet love infographics and short stories, it’s because they provide the information in the least amount of time. Everyone on the internet craves information, and they want to do it in seconds. Explainer videos highlight the critical aspects of a product in the shortest time. They explain it well and provide the most information. This is why they have a great deal of importance in digital marketing.

4. The problem/solution myth

Most of the explainer videos on the internet highlight the problem by listing down several causalities in a row and later, they provide the solution. It is a psychological way of influencing the audience. The video progresses gradually, so it gives the benefit of explaining different points better.

If you carefully illustrate the solution your product/service provides to the customer, your conversion rate will grow in no time. You can also accomplish this through blogs and articles, but the effect is not the same.

5. No limits to animation

Another benefit of explainer videos is that you can always get creative. You can keep it simple but still test various animation techniques. You can craft jokes and interact with customers through different assumed situations. You can always add background score and use small chunks of clip add a little crisp.

Thus, creativity never hurts, and explainer videos provide you with a vast range to experiment. You can always try new effects and come up with new ideas to convey your thoughts.

6. Not limited to scripts

All the video advertisements we see on the TV and online, they are limited to a certain scenario and script. This is not the case with animated explainers. You can always introduce imaginary characters, place them in any geographic location, add colors, make them fly or even make them wear any outfits you like.

Your imagination isn’t restricted when it comes to animated explainers. You can do everything you want and anything you want.

7. Improve SEO and Rankings

Google loves animated videos just like your customers. It improves your overall website ranking, and your website reaches to more potential clients.

Google counts the amount of time any visitor stays on your website. If your site is filled with animated explainers, chances are the visitor is going to stay there for a while. This helps in adding credibility to your website and is another reason why animated explainers are growing irrevocably.

8. Adds Production Value

Animated explainers are a way of adding creativity to your presentation style. It portrays how much time and money you are willing to invest in your business, and that aspect impresses other clients and business owners. 

Think about it yourself? In a sales meeting, what would you prefer watching? A PowerPoint presentation or a well-crafted animated explainer? It will help you get your message across the clients very quickly, and you will be closing the deal with success on your hands.

9. Stretch your dollars

Live-actions cost a lot. You need locations, actors, cameras, directors, producers and what not. Whereas animated explainers only require a computer, internet, and animator. They cost less and are made in lesser time. Not to mention, animated explainers never get old.

Even today, if you go on YouTube and watch 10-year-old animated explainer videos, you will still enjoy them, and they’ll prove their purpose whereas live actions get old. This is another reason why investing in animated explainers is a wise choice.

10. Convey your brand

You can easily convey your brand image to the audience with the help of animated explainers. You can bring your logo to life, add color scheme of your theme, add an animation of your team and so much more. You convey your vision very artistically through animated explainers, and that is all the more reason why every business should consider getting them.

So, these were a few reasons why animated videos are witnessing explosive growth and why your business needs one too. If you have any suggestions with regards to this topic, feel free to contact us in the comments below. We appreciate your feedback.