Do you manage social media accounts daily? Hustling to get your business to grow through social media marketing? You need to make sure that you are using all the right social media tools, the right way. Social media nowadays is used for disseminating information to the masses. But you need to make sure that people understand your message clearly.

There a tons of different techniques to use on social media. Updating stories, adding live streams and updating statuses frequently are among those techniques. Another great thing that social media gurus make use of… infographics.

An infographic is a diagram, chart or illustration that uses graphical elements to present information in a visually striking way. A well-crafted infographic is bound to catch the eye of your target audience and get across your most important messaging.

Infographics play a critical part of many social media campaigns. If your Facebook page does not disseminate information the right way, you might as well just delete it for good. To grow your digital media presence and make sure your audience gets the message instantly, infographics play the key role.

The Internet is an ocean of information. It is ever growing and if you want your message to grab the attention of your target audience effectively and immediately, you need to pay attention on how you are spreading your information. There are several reasons why you should provide importance to designing best infographics, but we have listed a few below:

• Makes information understandable
• Grabs attention
• Provides knowledge in a meaningful way
• More likely to go viral
• Great for SEO

As mentioned above, infographics display a vital set of information in a more meaningful way. They don’t just explain what is to come, but they also carry your branding. Because inforgraphics usually contain a large set of information, they tend to go viral more often then other posts. You can reach millions of people on the internet just by designing the right infographic.

How do you create impressive infographics to reach your target audience in minimum time? We’ve come up with a few tips and tricks that you can follow. These tips will help you put in the right information, the proper design and the correct template to help your audience grow.

Before we move on to the meat of the post, there are four things that you need to keep in mind while designing any social media posts… they needs to be compelling, should have minimal text, should be easily understood, and the viewer must be entertained by it. Now, read on and find out about the seven concepts that are going to help you create impressive infographics.

1. An attractive headline

What is the first thing you read in the newspaper that compels you to read on? It is the headline for sure. Always start with a catchy headline. Your headline should be able to create curiosity among the reader. They should understand what the story is about, and it should be of interest to them. Only then will they read further.

2. Keep your target audience in mind

Always keep your target audience in mind and design the infographic keeping their interests in perspective. For instance, if you own a cosmetic brand, your target audience cares about cosmetics. Your infographic should address their needs and requirements. If you end up creating an infographic that targets another group of audience, it will never work.

3. Leave lots of negative space

Nobody wants to look at something that clouds their vision. Adding lots of colors or text is going to confuse the reader and he is just going to scroll on to the next image. Make your graphics easy to understand and leave some white space. It should be a delight to see and shouldn’t be off-putting.

4. Always stick to one topic

Do not overdo your infographics and make sure it addresses a single aspect. If you add a lot of information, discussing not one but many issues, it will become overlong and cluttered. Your infographic should be easy to understand. The reader should never have to focus on what’s written.

5. The minimum text is the key

The best part about adding infographics to your social media posts is that you can always make use of diagrams and charts. This way you can keep text to a minimum and still convey your point in the right direction. It also adds easy understandability and your infographic will remain clear and concise.

6. Craft it like a story

A reader/viewer always enjoy going through snaps that tell him the story he wanted to hear. Your infographics should be able to convey the complete story, from beginning to the end — the perk of using visuals play a huge role when it comes to that. Add visuals and texts in such a way that they complete the brand vision, and the target audience can know exactly what the brand is about.

7. Always cite your sources

You are conveying information to the public. You also need to make sure that it’s credible. Adding direct links to your websites/pages is a plus point of the infographic. In case, the readers require more information; they always know that the source is credible, and they can look that up anytime. Also, add handles of your social media pages and websites on the infographics. If you happen to be a business owner, adding that information is going to help you grow in the long run.

These were a few tips and tricks we wanted to share with you to create impressive infographics. If you have anything to add or you have any queries, do not hesitate to comment below and leave us with your precious feedback. We hope these tips help you in crafting your social media posts better.